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Writer's pictureAbigail Meaker

Did You Know? Most of What You Learn Is Forgotten Within Hours—Here’s How to Fix It with Microlearning.


Employee leaving classroom training and loosing information
Combatting the Forgetting curve with Microlearning by Kunjani

In our last post, we explored how Kunjani’s WhatsApp integration makes micro-learning easy, accessible, and engaging for today’s busy workforce. But why is this approach so crucial? The answer lies in understanding one of the biggest challenges in learning and development: the Forgetting Curve.


The Science Behind Forgetting

The Forgetting Curve, developed by psychologist Hermann Ebbinghaus, shows that without reinforcement, we lose a significant portion of what we learn within hours. In fact, memory loss is steepest shortly after learning, with a substantial portion of the information forgotten within the first 24 hours. Over time, the decline slows, but the information continues to fade unless actively reviewed and reinforced. This phenomenon isn’t just an academic curiosity—it’s a critical insight that impacts how we design and deliver training in the workplace.


Key Points of the Forgetting Curve:

  • Rapid Initial Decline: Memory loss is most severe immediately after learning. Without reinforcement, what seemed like a clear understanding can become a faint recollection in just a few hours.

  • Slowing of Decline: After the initial drop, forgetting slows but continues steadily. Even with a slower decline, the cumulative loss of knowledge over time can be substantial.

  • Repetition and Reinforcement: Regular review and reinforcement are key to combating the Forgetting Curve. Techniques such as spaced repetition—reviewing material at increasing intervals—can help convert short-term learning into long-term retention.

  • Impact of Relevance and Engagement: Learning that is relevant, interactive, and actively engages the learner is more likely to stick. Emotional connections, practical applications, and engaging content can significantly reduce the forgetting rate.


A graph representing the forgetting curve
The Forgetting Curve - Hermann Ebbinghaus

How Kunjani on WhatsApp Combats the Forgetting Curve

Building on our previous discussion about micro-learning, Kunjani on WhatsApp addresses these challenges head-on by making learning a continuous, engaging, and easily accessible experience. Here’s how:


1. Microlearning: Bite-Sized and Frequent

We already know that micro-learning makes content more digestible. But it also plays a critical role in retention. By breaking down complex topics into smaller, manageable chunks, microlearning aligns perfectly with the need for frequent reinforcement. Kunjani on WhatsApp allows learners to revisit and reinforce what they’ve learned in short, focused bursts, reducing the steep initial decline of the Forgetting Curve.


2. Personalised Learning Paths: Learning That Fits Your Needs

One-size-fits-all doesn’t work in learning, especially when combating the Forgetting Curve. Kunjani’s AI-driven personalisation ensures that each learner gets the right content at the right time. Whether it’s reinforcing weak areas or introducing new material in a way that builds on existing knowledge, Kunjani’s personalised approach helps solidify learning by making it directly relevant and timely.


3. Interactive and On-Demand Learning

Engagement is key to retention. Kunjani on WhatsApp goes beyond passive learning by incorporating interactive elements such as activities, real-time feedback, and practical challenges. These features not only make learning more engaging but also help learners connect emotionally with the content, which is proven to enhance memory retention. Plus, the on-demand nature of WhatsApp means learning happens at the learner's convenience—anytime, anywhere.


Moving Beyond the Curve: Making Learning Stick

The Forgetting Curve doesn’t have to be an inevitable roadblock in your learning journey. By integrating micro-learning, personalised content, and interactive experiences, Kunjani on WhatsApp makes it possible to transform learning from a fleeting event into a lasting, impactful experience. Our approach ensures that knowledge isn’t just acquired—it’s retained, applied, and built upon.



Microlearning interventions with Kunjani on WhatsApp
Combatting the forgetting curve with Kunjani's Learning Journey


Ready to Beat the Forgetting Curve?

With Kunjani on WhatsApp, you don’t have to let valuable knowledge slip away. Embrace a smarter, more effective approach to learning that keeps your team engaged and empowered. Let’s move beyond the Forgetting Curve and create learning that truly sticks.


Book a demo with our team 🕺🏽

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